Mauricio Pochettino wants Tottenham to be the hunters not the hunted when it comes to attracting the world's top talents.
Kyle Walker is the latest Spurs player to be attracting interest after Dele Alli, Danny Rose, Toby Alderweireld, Eric Dier and Christian Eriksen have all been linked with moves away.
Tottenham have been forced to sell their star names in recent years and they still cannot compete financially with the likes of Manchester United, Manchester City and Chelsea.
But Pochettino, whose side sit second in the Premier League, wants Spurs to become a club that players want to join rather than leave.