Lucas Moura and James Rodriguez were given an extravagant welcome in front of the Sao Paulo fans, but it was Hulk who stole the show.
The two former Premier League stars were unveiled in a shower of confetti after joining the Brazilian club, however on the pitch there was little cause for celebration.
Hulk dispatched a whopper of a free-kick just four minutes in to rain on the parade, with Moura making his debut and Rodriguez watching on from the stands.
Sao Paulo eventually fell to a 2-0 defeat at the hands of Hulk's Atletico Mineiro and saw their winless run extended to five games.