Despite the Premier League's increasing ubiquity globally, not every football fan regularly follows the English game.
According to BBC Sport, ticket sales for Leicester City's Champions League opener at Club Brugge were substantially lower than the Jan Breydel Stadium's 29,000 capacity. If the Belgian club's fans were underestimating the Foxes, as manager Michel Preud'homme suggested, they will be ruing doing so after Wednesday night's 3-0 defeat.
Tottenham Hotspur played their own first group-stage game against Monaco like they were intent on giving unfamiliar viewers in Europe and beyond a crash course in what they were about.