Promotions and giveaways are one of the most exciting parts of the sports-going experience. It gives teams a chance to connect with their fans, encouraging them to attend games and actively participate. It’s a proven marketing tactic when it’s done right. The Toronto Raptors have had their share of promotions and giveaways, dating back to their prehistoric roots as the Huskies in 1946-47.
There’s been plenty of good.
The “We the North” campaign was an overwhelming success. The ongoing “Two Five” initiative for the Raptors’ 25th anniversary is fresh and engaging— an excellent way to commemorate how far the team, its fans, and Canada have come in professional basketball.