The NBA announced Team Partnership Awards for the 2023 season on Friday, and the Toronto Raptors were awarded the NBA Changemaker of the Year Award. The award recognizes a partnership that drives innovation within an emerging category, through a specific marketing channel, or by rethinking the traditional.
The award was specifically for the Raptors partnership with Amazon Web Services (AWS) to create an industry first sports technology research and development lap called SportsX. The program uses a crowdsourced ideation model to test new ways for tech to innovate the fan experience, on-court product, and drive positive social and environmental impact.