The Toronto Raptors will be competing in their first ever NBA Finals. With that comes great fanfare and admiration. Media presence and attention will be at an all-time high and players and fans will forge lasting memories. It also means that the teams involved will be receiving a substantial cash windfall.
There are significant dollars that change hands at this stage of the playoffs. The City of Toronto will reap the rewards of increased tourism. Local bars and restaurants will see a monetary spike on game nights and so too will the Raptors and their ownership group, Maple Leaf Sports and Entertainment Ltd.