When the final buzzer sounds in a Toronto Raptors game, behind-the-scenes, the work continues. For Roven Yau, the team’s senior manager of public relations, game day doesn’t end until many hours after the actual game as Yau and the rest of the organization’s public relations team begin to shuffle players to postgame interviews, facilitate post-game requests and then communicate with the media about the next day’s practice or travel plans.
In a normal year, this work is done at Scotiabank Arena. In this extremely out of the ordinary season, half of the public relations team is with the players and coaches in Tampa while the other half is back home in Toronto with everyone communicating daily through zoom calls, texts and emails.