The Toronto Raptors’ deep run into the basketball post-season has put Canada’s lone NBA team in the spotlight around the league and across the country.
Considered a hockey-town hoops outpost in the team’s early days, the Raptors are playoff regulars now and the city’s basketball equity has risen exponentially. It should be more of a preferred destination for free agents in the future.
“It should be about winning,” said former NBA player Jon Barry, now an analyst on ABC and ESPN. “It should be about a place that’s desirable to be, with great ownership and great management, and this place has it.