Somewhere on the way up, the Bebe brand, once built on a solid base of fun and positivity, crumbled into abject sadness. I have to own some of that, suffusing as I did the weekly Bringing Up Bebe column with as much pensive gloom as I could muster. But the work — or absence thereof — Lucas Nogueira put in on the court for the Raptors was the primary reason for this decay. At the start of the season, Nogueira had hopes of becoming respected as an NBA player. It was his stated goal for the year.