March is International Women’s Month, and brands won’t let you forget it. Commercials, activations, celebratory nights and so on. Instead of a performative campaign to remind you to celebrate women, let’s talk about the phenomenon no one seems to be talking about. Canadian women are taking over the basketball world.
This is an unprecedented time for women’s basketball players in general, but Canadians have absolutely shot into the top tier of basketball. On every level, they are not only represented, but showing out. Let us introduce you to the past, present and future of Canadian basketball — women.