Is it naive to believe the advertisement will one day go away? Corporate hegemony being what it is, this terminus feels unlikely. Entire industries survive as delivery services for commercials — little pictures in newspapers, 30-second TV spots, those banners on each side of this very website — and they are as concrete a part of our reality as the desk chair underneath you right now. We may as well enjoy them — with the requisite caution.
Take for example, the friendly series of Go Daddy ads featuring Jonas Valanciunas as pitchman for something called Itty Bitty Ballers.