The news of the NWHL partnering with Twitter to broadcast one game a week on the social media platform was met with enthusiasm from fans and media members alike. In the absence of details about any financial backing behind the agreement, the most obvious benefit here is exposure. It’s a significant one. If the NWHL partnership functions similarly to the agreement between Twitter and the WNBA this season, at the very least, this will put women’s hockey in front of the eyeballs of a lot of people. That is a definite benefit, especially in places where hockey in general is a niche sport.
Women’s Hockey Wednesday: NWHL signs broadcast partnership with Twitter
