“Since the beginning of our association with the Maple Leafs, their support in growing the women’s game and Furies brand has been tremendous,” said Toronto Furies General Manager, Rebecca Davies. “This logo now gives the Furies a true Toronto identity and is a visual representation of our partnership.”
The Leafs also announced a new five-year retail partnership with Mustang Products which sees MLSE become the exclusive merchandise partner of the Toronto Furies. Women’s hockey fans can now purchase Toronto Furies merchandise at Real Sports Apparel in Air Canada Centre, with a full CWHL range available on MLSE’s current e-commerce platform at shop.