It’s trade-deadline week, which means at some point you’re going to be hearing from your favourite team’s GM. Whether it’s a press conference, a segment on the local radio station, an impromptu scrum between periods, or even just an off-hand comment or two relayed through the media, communicating with fans is part of a GM’s job this time of year.
And some of them are better at it than others.
Occasionally, a GM will offer up some real insight into their deadline approach, hinting at a broad strategy and process without giving too much away. But most of the time, we just get clichés and filler, and sometimes stuff that doesn’t even make sense.