In the 99-year, storied history of the Toronto Maple Leafs, the team’s logo has reached an iconic status few other organizations can boast of. But the logo you see worn today by Leafs defenseman Morgan Rielly and his teammates has undergone a number of evolutions before it arrived at this point. And some of the stories behind the different versions of that blue-and-white Maple Leaf image are as intriguing as the games they were worn in.
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This might shock some of the younger hockey fans out there accustomed to modern-day marketing campaigns and pick-the-team-name fan voting contests, but Toronto’s NHL team – founded in 1917 as the Toronto Arenas, only to be renamed the St.