The final match of the 2015 FIFA Women’s World Cup shattered U.S. viewership records, becoming the most-watched football/soccer match in U.S. history. Canadians tuned in en masse to watch the host team, and set records for FIFA Women’s World Cup viewership in Canada as well.
Despite these exciting advances in women’s sports, much of the media coverage did not get the memo. For example, FIFA found itself mired in controversy (a state that is hardly new for them) when a FIFA online feature on U.S. striker Alex Morgan described her as possessing "a style that is very easy on the eye and good looks to match.