During the Grey Cup, I wondered aloud on Twitter how many Torontonians under the age of 40 were tuned in. There was a Raptors game on, which I was watching, and if my Twitter feed was any indication, the only tweets about the Grey Cup were from those paid to cover it.
A woman with the handle @cfllady wrote me suggesting the Argos are more popular than the Raptors in Toronto. When pressed for evidence, she could only point to television ratings.
Soon thereafter, my pal Freddie P chimed in to suggest the same. Again, his evidence is television ratings.