February is Hockey is for Everyone month in the NHL. This is a broad program aimed at growing the sport in concrete terms, but also in expanding the minds of fans, sponsors, and insiders around the NHL as to who a hockey player is.
It is a big tent program. There have been Girl Scouts on the ice, wheelchair hockey events, and skating clinics for physically disabled athletes. There are also You Can Play nights.
By including the You Can Play games inside the big tent, there has been an unintended consequence of disguising the real purpose of the You Can Play ambassadors announced recently.