In the beginning, it was a blog, and it was good:
And as you can see above, in 2007, this good blog moved to SB Nation.
That logo! It’s so lovely. I found the new circle redesign launch post from the Vox overlords the other day, and it’s this blather dripping with branding talk, like that’s how normal people see the world. The big image they posted of all the same-looking site logos actually contains the PPP version with two blockers if you look really closely.