The pitch came with a warning.
This is either a great idea or a really, really terrible one.
As the managing editor of our hockey coverage in the U.S., Sarah Goldstein is the best audience for these kinds of ideas because she generally likes them. And she has a sixth sense for understanding what subscribers will enjoy. That you’re reading this indicates where she stood on the idea.
The pitch was this: What if we got 32 hockey writers together and we drafted everything? A franchise player. An owner. A market. A GM. A coach.