It seems like all anyone has talked about for years is Mitch Marner’s shot. That’s largely because the talking points the Maple Leafs have been using for years about Marner have been all about shooting.
It’s very clear the Maple Leafs do use a “talking points” style of PR interaction stolen right from your favourite political party. The topic of the day will be revealed in a carefully crafted Sportsnet video piece, the players who are capable of hitting a mark and delivering lines will produce the quotes required, and the coach will give a little more depth on what the team wants you all to hear.