Hockey Analytics Needs More Theory, Not Just More Data

A number of new companies are trying to position themselves as data tracking solutions for NHL teams. The most well-known of these is likely SportVu, which uses a system of cameras and sensors to track player and puck movement.

More recently, a smaller company called Sportlogiq has come onto the scene with a slightly different solution. For those of you not familiar with Sportlogiq, they specialise in tweeting the same photo of Jeff Petry every day:

Occasionally they take a break from their, frankly, slightly creepy obsession with the under-rated Habs defenceman, and instead focus on their side-mission as "an analytics company that specializes in microstat tracking and data visualization.