The New Jersey Devils are the first NHL team to start selling non-fungible tokens, presumably because the Devils’ front office decided that they really, really needed to be first at something, and this seemed novel enough that they could manage it if they jumped on the opportunity before most people had a chance to figure out what a non-fungible token actually is.
While I’m thoroughly disinterested in expanding my understanding of NFTs beyond the explanation provided in this text post, this business deal did let me read a statement from a NHL team president with my own two eyes that included the words “reality-based experiences”.