Demographics are everything to a station. Performances in a targeted demo determine a station's revenue generation potential. Dave Shoalts writes in today's Globe and Mail about Dean Blundell's rating improvement in The Fan's targeted demo of men aged 18-34. I have it on good authority that The Fan is actually targeting men aged 25-54, a subtle but significant difference.
Looking at that demo, Dean Blundell and Co. rose to 6.4 in April. That's great when compared to the competition on TSN 1050, but not-so-great when compared to how Brady and Walker fared in that same time slot last April.