Only three weeks ago Rogers was trumpeting the success of their NHL broadcast rights deal in a press release. They identified it as the reason they had usurped TSN to become "the #1 Sports Brand on TV in Canada", whatever that is supposed to mean.
At the time I pointed out publishing these numbers was about securing advertising dollars, as confirmed by Scott Moore, President of Sportsnet and NHL properties at Rogers:
Being Number 1 is more than just bragging rights. We should now be the first call for all advertisers.