CHUM FM promoted the heck out of a 3pm announcement today, and that got everybody guessing what was up with the Bell Media station. Were they going to announce a third member of the morning show? Was newlywed Marilyn Dennis announcing her departure? What about Roger Ashby, the last on-air person who was also on Toronto's airwaves in the 1960s?
That big announcement ended up being a "refresh". To quote the Bell Media press release, "Toronto’s iconic 104.5 CHUM FM radio station evolves to listeners in Toronto and across Canada to CHUM 104.5".
Here's the new branding.