The Bank of Montreal paid just over $4 million to have their logo emblazoned on the front of Toronto FC’s jerseys in 2015. After that one-year contract expired, BMO paid an undisclosed amount to extend their sponsorship of BMO Field. That deal, set to expire in 2025, included kit sponsorship for the 2016 season as a throw-in but with the 2017 season less than two months away, no renewal has been announced.
Given the tremendous success of the club in 2016, it isn’t ridiculous to suggest that the 2017 sponsorship fee will be in the $5-6 million range.