It was a puzzling marriage of convenience. Many doubted it would work. Or last.
But next week marks the five-year anniversary of the unusual professional sports union between Rogers and Bell, and rather than wanting to throttle one another, it would appear the fierce telecommunications rivals have found ways to work together and help the local pro sports scene flourish.
It was Dec. 9, 2011 when Rogers (Sportsnet) and Bell (TSN) announced that together they had spent $1.07 billion to jointly purchase 75 per cent controlling interesting in Maple Leaf Sports and Entertainment from the Ontario Teachers’ Pension Plan.