Lorenzo Insigne landed in Toronto on Friday, June 24th, 2022. Since his arrival, Toronto FC has had four separate marketing campaigns centred around him (aside from the traditional airport welcome and team press releases). Yet, recent news is that Insigne will not make his much anticipated debut until later in July due to a lingering calf problem.
This article will examine the four Insigne-related marketing campaigns since his arrival in Toronto:
- Il Magnifico’s Arrival at Cafe Diplomatico - June 24th, 2022
The first major marketing campaign was on Insigne’s arrival to Toronto.