Back to the Toronto FC Newsfeed

A New Yawn: The case against Toronto FC’s rebrand

Let’s do what I call the ‘Matthew McConaughey Exercise’. Close your eyes. Well, OK, read the rest of this paragraph first, and then do it. But afterwards, close your eyes, and picture yourself walking into a room. Inside the room are posters and banners of the greatest and most iconic teams in sports history. Now, open your eyes; what did you see?

I bet that for many of you it was the Lakers, Celtics, Red Sox, Yankees, Canadiens, Red Wings, Packers, Cowboys, Steelers, Manchester United, Barcelona and a few select others.