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SIMMONS SAYS: Jays' Shapiro needs to figure out Toronto market

I keep wanting to give new Blue Jays president Mark Shapiro the benefit of the doubt and he keeps giving me reasons to wonder.

The latest bump in Shapiro’s road came with the removal of Stephen Brooks as senior vice-president of baseball operations. It wasn’t so much that he didn’t want Brooks around — that’s his prerogative as the man in charge — it was what he said about Brooks’ usage of Twitter that indicated he remains rather tone-deaf to the new market he now works in.

What Shapiro doesn’t seem understand is he works for a company known for terrible customer service.