Rogers Communications Inc. has posted losses in their 2016 first-quarter profits, and as Christine Dobby of the Globe and Mail reports, lower advertising revenue and the costs of restructures related to layoffs at Rogers’ media division are primarily to blame.
Over the first three months of 2016, Rogers saw their profit fall three percent to $248 million. In that same period in 2015, profits were reported at $255 million.
In the fourth quarter of 2015, following the Blue Jays unexpected playoff run that flooded Rogers’ Sportsnet platforms (both digital and television) with viewers and traffic, the company still did not reach their estimated revenue levels at the time.