A number of Blue Jays media members opened their mailboxes to a surprise from the team’s marketing department on Monday morning. The surprise package was a baseball with the words “New Threads Coming Soon #NewBlue written in powder blue. A slick-looking black and blue map was also included in the package with the Rogers Centre clearly marked along with the longitude and latitude coordinates presumably for the stadium.
The #NewBlue unveiling will take place during the team’s annual Winter Fest festivities this coming weekend which could be a masterful marketing ploy if the new fresh gear is available for sale to the 20,000 fans expected through the gates on Blue Jays Way.