One of the more popular baseball phrases from my childhood was, “If you build it, they will come”, from one of the greatest movies of all time, Field of Dreams. Of course, they were talking about ghosts coming back to a baseball field that Kevin Costner was building on his farm, but this advice can be applied to baseball in other ways.
For example, you don’t have to look much further than the Blue Jays’ attendance numbers this year to understand the value of winning in Toronto. After leading the American League in total attendance in both 2016 and 2017, the Rogers Centre took a dip in their numbers last season going from 3.