The Blue Jays Facebook broadcast received a lot of negative reviews, based on what I saw on Twitter. However, before we collectively bash Major League Baseball’s choice to broadcast on Facebook, I think a wider discussion about the marketing of baseball and its stars should be considered.
I will preface this argument with two general problems I encountered with the broadcast. First, I think the choice to use Facebook as the social media platform was a misguided move by Major League Baseball. Facebook is a dying medium and I would have preferred this experiment to be carried out through Twitter.