We have heard for a while now that the Toronto Blue Jays are looking to spread their brand across the country. And, while that has big implications from a business perspective, we’re seeing their efforts paying off in entertainment value. Let’s leave aside the potentially cynical view that this is all about generating money and just look at the on field product. The Toronto Blue Jays are captivating the entire country with their brand of baseball; a brand that hasn’t bee seen around these parts for quite a while.
Obviously, winning is a huge factor in the increase in attention this club is getting.