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Blue Jays Attendance: If You Build It, They Will Come…We Think

Toronto Blue Jays attendance has skyrocketed as the team prepares for their first pennant race and playoff charge in 22 years.

Ray Kinsella was told “if you build it, they will come” in the movie Field of Dreams, causing him to carve a baseball field out of his corn and welcome ghosts of White Sox past to play private games for him and his family. It has long been suggested in baseball that “if you build it, they will come”, referring to the positive correlation between investing in the team and benefiting from increased attendance and revenue.

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While it makes sense that fans are more willing to support a winning team, is this adage true?