TORONTO — When Rogers Communications announced its third-quarter results in October, its biggest jump in revenues came in its media division. It was up by $60 million, or 13%, over a year earlier.
On a conference call with analysts, executives were asked how much of that was due to the World Cup of Hockey, which was new to the September schedule and had provided dozens of Sportsnet broadcasts.
Rogers’ chief financial officer responded this way: “Third quarter is generally not a big hockey impact. What you see in the third quarter is really as a result of the Jays.