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'Yeah, but' moments the new norm for NFL quarterbacks

What stage are we in now with Peyton Manning?

There’s an action — in this case an incident between Manning and former Tennessee trainer in 1996. There’s a reaction (Shaun King’s article in the New York Daily News). There’s an intense and sometimes vile over-reaction (shaming from social media) and a passionate and defiant counter-reaction (Manning fans rushing to his defense) and subsequent digging on both sides.

There’s often a realization that it went too far. Then a move to the next one, not caring how much damage was inflicted on both sides.

GENTILLE: Why Manning will be fine | MORE: Manning's side of story

Only the damage to Manning’s persona will never be undone.