WrestleMania week is officially underway. But will the event be a commercial smash for TKO?
Drawing a massive stadium audience is second nature for WWE at these major shows, but there are still some big business questions hanging over this year’s event, particularly given the changed landscape following the TKO merger and the massive Netflix deal.
Here are the questions I’ll be keeping an eye on this weekend to see whether WrestleMania 41 really pays off for WWE and TKO.
Does The Rock show up?
Whether you know him as “The People’s Champ” or “The Final Boss,” there’s no denying that Dwayne Johnson is seriously big business for WWE (hence TKO inviting him to join its board of directors in 2024).