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Why Panini America's exclusive autograph deals with Travis Hunter and Shedeur Sanders are smart business

Panini America recently announced exclusive autograph deals with football prospects Travis Hunter and Shedeur Sanders.

The signings will allow the company to include NFL-licensed autographed rookie cards of the players in 2025 products.

With the agreements, Panini can avoid a similar situation as recent football and basketball products when it couldn’t include autos of top rookies like Jayden Daniels and Victor Wembenyama, both signers with Topps/Fanatics.

Exclusive auto deals have created a tricky situation for card collectors.

In the case of Daniels, collectors could get autographed cards of him from Topps products that were not NFL-licensed.