There’s always a sign.
Last spring, I first noticed something special was happening when I couldn’t walk half a block in Dallas without running into large packs of Iowa or South Carolina fans. There were also my guy friends back home who, for the first time, were planning their weekend around the women’s NCAA Tournament games instead of the men’s. And all the sports talk radio channels were discussing Caitlin Clark and Angel Reese. My spidey senses were tingling.
I could feel it in my bones that the sport was primed for a breakthrough moment, though I couldn’t have imagined that nearly 10 million people would tune in for the Iowa-LSU national title game, shattering the previous record for viewership of a women’s basketball game.