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Wearable technology and performance company WHOOP announced that as of Tuesday it is making publicly available its performance optimization system, a product that was only offered to professional or college athletes, military, Olympians or via select pre-orders.
According to Will Ahmed, founder and CEO, the WHOOP Strap 2.0 will continue to deliver “actionable data” to athletes, teams and trainers to optimize performance, something he believes is missing from other competing tracking devices on the market today.