Over the summer, as college administrators scrambled to unearth new cash for the onset of athlete revenue sharing, a svelte, bespectacled man visited with leaders at some of the most high-profile athletic departments in the country.
He presented to them his solution for the unwieldy entity of college football.
It is called Project Rudy.
“His claim is that everybody will be saved,” said one power conference athletic director.
As SEC and Big Ten leaders prepare to meet Wednesday and Thursday in Nashville for a historic summit of the industry’s two powers, there is an unreported undercurrent driving the discussion: Project Rudy.