Jerome Miron-USA TODAY Sports
I honestly believe we have reached a point where we don’t need another signature sneaker athlete. Giannis Antetokounmpo and Donovan Mitchell are the latest players to hold the honor but I think we are at a good spot at the moment. Zion will be the closest, but he is going to be the face of the Air Jordan 34 this season.
In October, I wrote that the sneaker industry reached a breaking point with signature sneaker stars, but I have to admit that I was wrong. There might be room for just one more star out of the lucky few that holds the honor.