There is one thing I got wrong — or at least vastly underestimated — about Caitlin Clark’s impact on the WNBA. There is also one thing that I think almost everyone got wrong about the WNBA’s reaction to Caitlin Clark and her impact on the league.
The WNBA playoffs begin Sunday — Clark's Indiana Fever are tentatively scheduled to take on the Connecticut Sun in a best-of-three series.
Historically, the league has struggled to garner ratings or attention outside of hardcore fans, especially when facing competition from pro and college football. Last year’s finals averaged just 728,000 viewers on ESPN — actually up more than 30 percent but still a paltry number.