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GoPro and Red Bull reached a multi-year partnership in May, and three months later the next phase of their partnership is underway. The GoPro Channel was launched last week on Red Bull TV. In order to kick off the GoPro Channel, Red Bull released an exclusive of the film, The Fourth Phase, featuring world-class snowboarders Travis Rice and Eric Jackson.
Although the premiere isn’t until Oct. 2 on Red Bull TV, users got to see a first-person, three-minute clip experiencing a day in the high-flying life of Rice and Jackson.