Pink will no longer be the dominant color in NFL stadiums in October.
For eight seasons, the league has partnered with the American Cancer Society to raise awareness of breast cancer while promoting screenings and education. Part of the fundraising involved in that initiative has included auctioning off pink items worn by players, coaches and officials during games — towels, wristbands, shoes and the like.
But starting in 2017, The MMQB reported Tuesday, the NFL will drop its exclusive focus on breast cancer and allow teams to spotlight other forms of detectable, screenable cancer over three weeks in October.