Saturday afternoon is a prized TV slot, prime time. It does not compete (at least not legally) with football, and preserved by the 3pm blackout it offers a rare chance in a jam-packed schedule to highlight other sports.
If you had turned on your televisions to BBC Two on Saturday afternoon in the aftermath of England Women’s Six Nations win over Wales, instead of analysis or match highlights you would have been confronted by the latest bid to cultivate a “viral moment” by production company Whisper.
One player from each side, still in match kit, was joined by the BBC pundits to take part in a “Chicken, Banana” dance for social media platform TikTok.