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Patrick Mahomes and Adidas utilized a London landmark to promote his new shoe.
The two-time MVP is launching a new football cleat with Adidas, and the marketing effort was taken to a new level. For the international promotion, Mahomes and Adidas found a way to use the legendary Big Ben and Tower Bridge in London and displayed a giant version of his new shoe on the landmark.
The shoe is called the Mahomes 2 "Race Against Time." It is the third shoe in the Mahomes 2 line, with the first paying homage to his Super Bowl LVIII and the second being dubbed the "Off Screen" model.